Pricing · All prices CAD
One quote, before I start.
Each project starts with a fixed build fee. Websites are yours at launch, with yearly hosting after the first year. I host and run apps and systems on a monthly subscription. All starting prices below are real, in CAD. Your exact price comes off the call once I know the scope, and it goes in writing before any work starts.
Starting prices and what they include.
Websites
from $2,500
A real site for your business, designed, built and launched. It's most of the work I do and where most clients start.
- The design, the build, and the launch
- The first year of hosting is in the price
- You own your domain and your code from day one
Ignite HRT's 21-page clinic site, launched Aug 2026
Read the websites pageApps
from $7,500
A focused first version on web and iOS. We work out what version one actually needs on the call, and that scope is what I quote.
- One scoped first version, web and iOS
- I host it and run it for a monthly subscription, quoted with the build
- Your data is yours, and there's a one-time moving fee if you take it over
I run my own, LiftLabb, web plus iOS beta
Read the apps pageSystems
from $7,500
Inventory, orders and shipments on one screen. The biggest builds I take, and the ones that get opened every day.
- Typical builds land between $7,500 and $15,000
- Roles, audit trail, and written documentation
- I host and run it after launch, $200 to $800 a month
DomCast runs their shipments on mine every day
Read the systems pageAutomations
from $1,500
One repeating job, handled by an automation. It's the smallest project I offer. If you could build it yourself, I'll say so on the call.
- One flow built, tested, and handed over
- Error handling so you hear about it when it breaks
- Changes after that are billed hourly
DomCast's Instagram posts itself
Read the automations pageAll prices Canadian dollars. Fixed quote, not an estimate.
How the money works
One build fee, then what it costs to keep running.
The only monthly bill in any of this is the one you pay me to run an app or a system, and nothing renews without you knowing.
- 01Fixed build feeOne number, in writing, before I start. If the scope changes we talk about it first, and nothing lands on your invoice that you didn't agree to.
- 0250 / 25 / 25Half to start, a quarter at the halfway build, a quarter at launch.
- 03Hosting after launchWebsites include the first year, and after that it's a flat yearly fee to host it and keep it patched. Apps and systems run on my hosting and that's part of the monthly subscription.
- 04Changes are hourlyWebsite changes after launch are quoted hourly, in writing, before I start. Small jobs usually take an hour. Small app and system changes are included in the subscription.
A website is a flat yearly hosting fee after the first year and changes are billed hourly. Apps and management systems run on my hosting, so those are a monthly subscription, $200 to $800 a month for a system and a number I quote with the build for an app. Hosting, updates and me picking it up when something breaks are all in that number. Automations run in your own Make or Zapier account, so there's nothing monthly from me on those.
Your domain is always in your name and your data is always yours, and I'll export it whenever you ask. A website you own outright and you can take it anywhere. An app or a system stays with me while you're paying the subscription, and if you ever want to run it yourself or move to another developer there's a one-time moving fee and I hand over the code, the data and the accounts with the documentation.
What moves the number
Why one quote is $2,500 and another is $6,000.
The page count, features, content and integrations determine the scope. The diagram shows how each affects the build.
- what you need
- YOUR QUOTEfrom $2,500
- a fixed price
- pages
- features
- content
- integrations
Your options
Build it yourself, hire an agency, or hire me.
All three work for somebody. If you have the evenings and a simple site is enough, Wix will do the job, and I'll tell you that on a call.
| Route | Up front | Ongoing | Who builds it |
|---|---|---|---|
| DIY builderWix, Squarespace | $0, plus your evenings | Typically $20 to $60 a month, every month | You |
| Agencyprice quoted after a meeting | Typically $10,000 to $30,000 | A care plan, usually a few hundred a month | A team assigned to your project |
| FLXWthat's me | From $2,500, fixed in writing, first year of hosting included | A flat yearly hosting fee on a website, and changes billed hourly | Cole Matlock. |
Market numbers are typical, not promises. Mine are the ones I quote. I did the three-year math in the cost guide.
Start here
Get a fixed quote.
Free, 30 minutes. Tell me what you're trying to build and I'll price it against the ranges on this page, so you leave with a fixed price in writing.
Or email cole@flxw.ca with what you want built and a budget if you have one.